The Differences Between Traditional and Current Digital Matketing

Traditional Ways in Digital Marketing

At the very beginning, digital marketing relied on TVs and PCs to spread their messages or information to the potential customers. It was really good methods to attract customers at that time because most of the people watch TV shows every day. However, everything is changed right now because of the mobile devices and internet. These changed people's habit and the ways to receive the information.

New Trend in Digital Marketing

Now, everyone, at least, has one mobile device in the pocket. We use this device, maybe it is smartphone or tablet, to receive the information or chat with friends. Due to this trend, more and more marketers choose to spread their messages through these devices by using SEO(Search Engine Optimization), social media(Facebook, Twitter, Youtube). It is much easier for marketers to target their customers.

The advantages of New Digital Marketing

Why marketers prefer to use new ways to attract their potential customers? There are some advantages of the new digital marketing methods.

Less expensive
Less time
Easy to connect with customers

By using new ways, marketers can save much money on media expense than traditional methods. Marketers can use social media such as Facebook, Twitter to release new advertising. It is less expensive than before because they just use the social media platform to spread this news. These kinds of media platform can also be called "Owned Media" which is different from "Paid Media" such as TV, magazine, newspaper and so on. "Owned media" which can connect with customers easily and less expensive.

The Ways for Digital Marketing in Next Five Years

In the future, digital marketing may change again because of the development of technology. We have lots of new ways such as VR and AR. Both of these new methods have different ways to spread messages and attract new customers.

Not only VR and AR have potential to the new market but also AI will play an important role to our future marketing method. By this, it will be much more easy to solve customer¡¦s problem in a short time and more correct which can cut the cost. Besides, it can help marketers to analyze the market more correct. With these technologies, marketers can target their customers easily.



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