Application From the Brands, Is It Worth to Live On Your Smartphone?

Why the brands want to create their own app?

Nestle, a well-known food brand around the world, is a successful brand which focuses on many different kinds food area such as healthy food, snack, drinks and so on. To expand its awareness, Nestle considers different methods to reach its consumers. On social media part, Nestle creates and launches many applications for mobile users to make the brand close to users' daily life. However, are these apps really useful for the consumers? It is a big doubt for the Nestle.

The charming points for Nestle app.

n-Receitas, one of the apps for Nestle, is a place that users can share food receipt with others. First of all, it looks great and simple. Users can see the beautiful pictures at the front page which can attract users to download the app and cook them at home.

                             

Secondly, this app has many options that can show the Top 10 popular receipts which rated by users. Moreover, it has the video to teach users how to cook these snacks at home. It is a good design for those who want to try at home.

Third, in this app, it provides some useful tools such as timers, converter, and reminders which can help users do lots of things. Basically, it is a good application.

Is n-Receitas worth to live on my smartphone?

However, in my own perspective, it is not an innovative app because there have so many similar apps right now. Its competitors do much better than Nestle. First, they allow users to upload their own receipt, so, users have various choices to cook. Second, n-Receitas only has Portuguese version that not all the people can understand it. Third, no one keeps updating this app anymore. It just has few kinds of food or snack receipts on it. It is a pity to quit this app. With these reasons and factors, this app cannot attract Nestle's consumers to download it because people feel bored on this out-dated app. For me, I think it is not worth to download it on my smartphone. If Nestle can redesign or re-engineering the app again to make it become better, I think I will consider to download it.