Paid Advertising - A Weapon To Win The Games - Nature Valley

The ways to increase brand impression in daily life.

Nowadays, more and more people rely on the mobile device to search the information, check the schedule or even shop online. They cannot live without the mobile device because it is so useful and convenient. For the company or business, it is a good vehicle to increase brand awareness or promote its products to the users. To win the competition in the social media, paid media is a very important method to reach plenty of potential customers. As a result, business or company need to use great content, widespread vehicle or platform, and attractive graph to make people feel remarkable.

What does Nature Valley use to enforce its brand awareness?

To Nature Valley, a well-known health bar company in America, if it wants to win the competition and grabs more market share, it is a good way to use paid advertising to reach its customers. To find out which platforms have great influence to the customers and have more impression, I check many social media to find out Nature Valley's advertising. Unfortunately, I could not find out any paid advertising about Nature Valley on these platforms. Therefore, I change my direction and search on Google to check if the Nature Valley has used SEM or not. By doing this, I find out Nature Valley has done this paid advertising method to increase awareness.
Because of that, I cannot find out paid advertising through social media platforms, I change my direction and search on Google to check if the Nature Valley has used SEM or not. By doing this, I find out Nature Valley has done this paid advertising method to increase awareness.



Moreover, I also find out that Nature Valley has done the paid advertising in the Amazon.



Both of these two advertisings are focusing on promoting its products. It is a good way to increase sales because it shows the products with great pictures and also provides a coupon to attract its customers. It is wise to do these paid advertising.
Instead of using these type of paid advertising, Nature Valley also be a sponsor to cooperate with National Geographic. By doing this, both of them can have benefits. For Nature Valley, it can reach more and more potential customers and increase its brand awareness. It is also a good way.

Is it enough for Nature Valley's efforts on social media platform?

For my own perspective, Nature Valley does a great job on SEM or sponsorship; however, it seldom uses paid advertising on social media platform. If it wants to win the competition in the market, Nature Valley should do more efforts on paid media on the social platform. I think it may more opportunities to surpass other competitors.